Working on rewards systems to get customers to support your brand is an effective way to boost your business’s relevancy and presence. You just need to ensure you know what you are doing with your referral program. Unfortunately, it’s something you may have never done before, and you may have concerns about its success. But don’t worry, we have just the information you need to ensure you can accomplish it easily. 

This article will discuss three main tips to consider when integrating a new customer referral program into your corporation. Take this as a starting point to reinvent your marketing approach and lead generation strategies. This way, you can adapt your brand to suit the current consumer trends and gain their support to expand your operations. 

Determine your rewards and mechanics for referrals 

You need to have criteria for referrals, equivalent rewards, and clear mechanics. It may be challenging to word them since it’s the first time you are embarking on this venture. Fortunately, it’s a common service among different established businesses, and you can easily replicate it for your brand. You just need to do your research and take the time to word everything properly. 

The best way to ensure you have an ideal referral program is to run it through dry runs with a few dedicated customers. This way, you can use their feedback as valuable insights, allowing you to develop the best system. You can also ask for suggestions from your employees, shareholders, and other experts so you can make well-informed decisions for your business. 

Incentivize word-of-mouth referrals

You may already have customers who can be tagged as pseudo brand ambassadors for your corporation. This phenomenon is more commonly known as word-of-mouth referrals, which is a great indication that you are doing something right with your business. However, you may not be maximizing it by encouraging them to pull in more supporters, resulting in your poor reputation in your niche. It’s because your customers can interpret it as being distant from your products and services and lacking authenticity. 

By rewarding simple word-of-mouth referrals, you can show your prospects and supporters that you value their engagement with your branding. Just start with a few people, then you can expand it once you have all the right feedback. This way, you can gain momentum by pulling in more leads and grow quickly! 

Use referral apps

You may be puzzled how you can get customers talking about your offers when you are restricted by social distancing protocols and other COVID-19 restrictions. Fortunately, there are technological applications that make referrals more feasible. It’s perfect since most online shoppers and prospects already use mobile browsing, meaning you can conveniently promote, sign in, and initiate referral conversations.

It’s best to know how referral apps work, especially since it’s your first time venturing into something like this. Check out our how-it-works page to have a clear understanding of what you and your customers can expect. This way, you can conveniently set up with just a few clicks and succeed in boosting customer engagement. 


Integrating a referral program into your business is a rewarding experience. Now, you have a better chance of reaping its benefits since you know how to start. You just need to remember all the previously mentioned tips and have all your resources ready to promote your business effectively. Work on your referrals today! 

Are you looking for the best referral programs to boost your business’s customer engagement? Partner with us at btwn! Our app is an official Shopify partner, allowing merchants like you to integrate it into your account. Create your free account and learn more about our valuable perks! 

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