Signing up for a referral program tool is the first step in leveraging word of mouth referrals from happy customers, but that is only the first step into developing a successful referral marketing plan. After setting measurable goals, the next step will be to spread the word about your new referral program by letting your customers know that they can get rewarded for referring their friends and family!
No matter what the referral reward might be, promoting this new way of acquiring customers is key to its success.
This time we’ll focus on spreading the word among your email list by using engaging email subjects to improve your open rates and make sure your customers know about your referral program. The key to increasing the number of subscribers is the email subject line – if the message you’re using there does not resonate with your subscribers, or it’s unclear what you’re emailing them about, they’ll ignore the email or unsubscribe from your list. Did you know that 35% of email subscribers open an email based solely on the subject line?
We’ve researched the five best email subject lines that will guarantee your subscribers will try your new referral program.
1. Adding the referral incentive in the subject line (with example)
Simply adding your reward offering in the subject line might be the best way to increase open rates. After deciding on the right offer, let your email subscribers know about the referral program through a promotional campaign.
Example: “Get 10% cashback for every new friend you refer to our store!” or “Get our sample pack for free if you refer a friend!”
By mentioning the kind of rewards they get from referring to their friends, they can see the ROI right away and decide if they’ll forward your email to a friend. The easiest way to increase your referrals is by making your rewards process easy and fast, so whenever a customer decides to refer a friend, they’ll get rewarded immediately.
2. Promoting a double referral (with example)
Double referrals reward your customers, and they provide a discount for their friends too! In this particular example, your email subscribers will act as your brand ambassadors by promoting your brand to friends and family. By using numbers and percentages, the email subject line will stand out.
This example: “You get $10, and your friend gets $10.”; “refer a friend, and you both get 10% off.” or “Get up to 30% cashback for every two friends you refer!”
3. Personalizing the email subject line (with example)
According to Campaign Monitor, personalized email subject lines are 26% more likely to be opened by subscribers than emails with no personalization in the subject line. With each email campaign, the main goal is for email subscribers to open and read the email. A call-to-action should always be a part of each email campaign, and that would be the conversion button.
Example: “Mary, you can now earn $10 cashback for every two new friends you refer to our shop.”; “Andy, got a minute? Earn free samples by referring your friends!” or “Annie, we decided to give a $10 discount to you and $10 to a friend!”
These are just a few examples of email subject lines that work with personalization. By using this technique, subscribers will feel like they’re the only ones you’re talking to and will be more likely to convert.
4. Add a sense of urgency (with example)
By adding a sense of urgency, you’ll increase the chance of subscribers acting on the referral program now, not after a few weeks when they might forget.
Send an e-blast to the past customers and current email subscribers to let them know your referral program rewards.
Example: “Refer a friend by 12/31, and we’ll give you a free tote bag!” or “Refer five friends to our business, and we’ll send over a free annual membership! Ending 01/30”
5. Referral program success stories (with example)
By giving a name and a face to a customer that has been successful in referring friends, subscribers will be more likely to follow that example. If you’ve been running your referral program for a while and you had successful customers, mention it!
Example: “Annie made $50 using our referral program! Learn how you can earn cash too!” or “Rob referred ten friends resulting in a free TV console! You can do that too!”
By sharing examples, subscribers get more confident about using your referral program and try harder to promote your brand to friends and family.
As seen above, having a great email subject line can make or break your email campaign of promoting your referral program. So next time, keep in mind these quick tips and examples that will help you increase your email open rates and referral program conversion.
If you haven’t joined our referral marketing app, now is the time! We help you spread the word about the referral program through in-app notifications, email, and social media campaigns.