6 Effective Marketing Strategies for Startups

As an up-and-coming business, effective marketing strategies are everything to help you thrive. In the modern world of innovation and the constant demand for business development, startup companies are under significant pressure to keep the ball rolling. Whether it’s attracting more customers, retaining loyal clients, or increasing revenue, marketing is essential to your company’s success….

Blog June 14, 2021

Why Local Businesses Around College Campuses Should Have Referral Programs

College students are one of the top customer groups that many businesses have been targeting– they not only are more likely to become a repeated customers but have the power to influence their friend’s buying decision.  For many brands, this is the target demographic.  In addition to college marketing strategies from discounts to online ads,…

Blog November 4, 2020

How Spas Can Use the btwn Referral Program for Profitable Marketing

Referral marketing can be leveraged by any type of business from small to large. It can also be a great way to acquire new customers at a lower cost in comparison to paid ads. In the personal care industry, word of mouth referrals can make or break a business’s reputation.

Blog October 21, 2020

btwn Joins Stripe Partner Program

We’re excited to announce our partnership with Stripe that will allow us to better serve merchants using Stripe as their payment gateway.

Blog October 14, 2020

How to Succeed in your Restaurant Business in 2020 and Beyond

Living in a post-pandemic era, the restaurant industry has had its ups and downs– closing locations during the lockdown, adjusting to outdoor dining and new government health regulations and finding different approaches to increase revenue from adding delivery and take-out options to making meal kits for customers to create their own high restaurant quality-like dishes…

Blog October 8, 2020

5 Tips to Plan Your Black Friday Marketing Campaign in 2020

The holiday season is approaching fast, and with a global pandemic still around the world, it will be different from other years. Starting with the buying cycle of the consumer for the holidays, to marketing campaigns starting right on Halloween, and an increase in online purchases compared to offline.

Blog September 30, 2020

3 Ways Referral Programs Lead to an Increased Number of Repeated Customers

Generating more revenue from a single customer means one way in business: increasing the customer’s lifetime value for them to come back for periodically repeated purchases. I’m sure you’re familiar with the term CLV (customer lifetime value) – this means the life cycle of a customer from the moment they made their first purchase.

Blog September 16, 2020

5 Insightful YouTube Videos about Word of Mouth Marketing

According to Youtube for Press, 1 billion hours of videos are watched by users in a day. When the pandemic began in 2020, Youtube saw its traffic spiked by 15% in a week in April. This means we watch at least one Youtube video once a day, and it is a source where we take…

Blog September 9, 2020