When an enterprise convinces its customers to promote its products or services, the tactic is called word-of-mouth (WOM) marketing. It is also known as word-of-mouth advertising, which happens when the consumers who previously supported your brand want to share their experience with others.

WOM marketing is an excellent way to boost customer awareness, and you don’t have to spend too much money on it at that! When your customers decide to promote your brand, whether in-person or online, you end up receiving more customers and better sales down the line.

If you strive to focus on providing great customer service, or you create a referral bonus program as a way to give back to your clients, your business has a huge chance to lead the competition. Keep reading below to find out why you should utilize WOM as your brand’s marketing strategy.

You Don’t Have to Shell Huge Sums for Word-of-Mouth Marketing to Work

An important reason to use a word-of-mouth marketing strategy is that you don’t always have to spend money to get your customers to talk about your brand. It can be free the moment you satisfy a buyer’s needs and expectations, and they appreciate your product or service enough to begin talking about it to others without receiving anything in return.

But for your WOM marketing to be successful in the long run, you must learn to keep conversations going between you and consumers for extended periods. It means that you should have a reliable content marketing tactic, SEO strategy, and other effective promotional campaigns to support your desire for WOM marketing. 

You Can Expect to Receive More Value With WOM

WOM marketing can provide more value to your business than paid advertising methods that take some time to produce beneficial results. Through this simple advertising trick, you have more chances of taking advantage of corresponding recommendations to a consumer’s family or friends!

While there are consumers who will believe online reviews made by strangers, others prefer listening to advice from those they know regarding a particular brand. Since people tend to trust their loved ones better, they will most likely support a product, service, or brand that their family and friends have tried and tested!

You Can Benefit From WOM Marketing’s Self-Sustaining Strategy

Unlike word-of-mouth promotion, some marketing strategies will require you to continue investing your efforts, time, and money to continue applying it for your business. But with WOM marketing, it can work on its own and still keep providing you with long-term value.

It happens when you take good care of your customers and maintain your relationship with them. In return, they remain loyal to your brand and will keep speaking nicely about it to their peers. After telling others regarding your offers, those people can let their family and friends know. The effect goes on, providing you with great opportunities for the future expansion of your business.


The benefits of word-of-mouth marketing are just some of the many ways you can promote your business to the public without investing a significant amount of money. You don’t always have to pay for WOM marketing for it to work effectively. Besides that, you will receive more value from it, and the fact that it’s a self-sustaining strategy means you don’t have to keep making a considerable effort to manage your marketing tactics. But if you’re willing to go above and beyond and continue to utilize WOM marketing, you may want to start a referral program to keep your customers interested in your brand for the years to come. 

Are you looking for the best referral programs for your business? btwn offers a mobile application that utilizes a reward-based marketing system, allowing users to gain money simply for referring a business! Download our app today and create an account to get started!

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