3 Ways referral programs lead to an increased number of repeated customers

Generating more revenue from a single customer means one way in business: increasing the customer’s lifetime value for them to come back for periodically repeated purchases. I’m sure you’re familiar with the term CLV (customer lifetime value) – this means the life cycle of a customer from the moment they made their first purchase.

Blog September 16, 2020

5 Insightful YouTube Videos about Word of Mouth Marketing

According to Youtube for Press, 1 billion hours of videos are watched by users in a day. When the pandemic began in 2020, Youtube saw its traffic spiked by 15% in a week in April. This means we watch at least one Youtube video once a day, and it is a source where we take…

Blog September 9, 2020

4 eCommerce stores that saw success after implementing a referral program

As an online store, driving traffic to your website is one of the main goals you have in marketing – from paid advertising to influencer marketing, all your efforts are directed towards people taking a look at your website & products. But have you give a second thought to referral programs? We have 4 successful examples that make every eCommerce business try it at least once.

Blog July 2, 2020

Influencer meetup in NYC – February 2020

Btwn was born with the mission of friends sharing experiences with one another, so we decided to launch our beta version to a group of selected influencers in the NYC area in a networking event and some good food. We’ve had a lot of interesting conversations about referral marketing, influencer marketing and growing an audience…

Events June 29, 2020

The psychology behind customer referrals

Referral marketing remains the most trusted way to market your business. But goes into the customer’s mind when they make a referral? Let’s take a deep dive into the psychology behind.

Blog June 26, 2020