Generating more revenue from a single customer means one way in business: increasing the customer’s lifetime value for them to come back for periodically repeated purchases. I’m sure you’re familiar with the term CLV (customer lifetime value) – this means the life cycle of a customer from the moment they made their first purchase.
According to Youtube for Press, 1 billion hours of videos are watched by users in a day. When the pandemic began in 2020, Youtube saw its traffic spiked by 15% in a week in April. This means we watch at least one Youtube video once a day, and it is a source where we take…
Digital ads can be expensive when first starting your Shopify store. Being able to use WOMM to grow sales and build trust is a method that can bring you a lot of growth.
To sell your products and services nowadays, brands switched their focus to building brand trust among their target audience before inviting them to become a paying customer.
Some of the most used mechanisms for promoting products nowadays are cashback promotions and refer-a-friend promotions that merchants use to attract customers looking to save money.
Did you know August is National Black Business Month? As we stand with the Black Lives Matter movement, our team has been communicating everyday to find ways to support the community in the long run and fight against the ongoing systemic racism and injustices against George Floyd, Breonna Taylor, Elijah McClain, Ahmaud Arbery, and many…
As an online store, driving traffic to your website is one of the main goals you have in marketing – from paid advertising to influencer marketing, all your efforts are directed towards people taking a look at your website & products. But have you give a second thought to referral programs? We have 4 successful examples that make every eCommerce business try it at least once.
Referral marketing remains the most trusted way to market your business. But goes into the customer’s mind when they make a referral? Let’s take a deep dive into the psychology behind.
If you’ve been in business for a while you have experienced happy customer referrals, because referrals come naturally in the human conversations. Maybe you thought about leveraging those referrals to increase your customer base.
Small businesses are the ones particularly struggling during this global crisis. But there are some ways to help your business stay afloat like considering applying for government loans and changing products or services to suit the online.