Top 4 alternatives to Referral Candy

Referral marketing has been around for a long time but, only now that companies are gaining more and more interest in this organic way of increasing their revenue. There are a lot of benefits that referral marketing can have for customer growth, and among the most important ones is money saved on building an ad that will not convert right away.

Blog November 25, 2020

Why You Should Leverage Instagram Reels to Grow Your Business

Do you have a business page on Instagram? You’re probably familiar with Reels if you’ve been actively using the social media platform. Reels allows you to produce 15/30-second videos with texts, effects, background music, and even old video clips in your photo album.

Blog November 18, 2020

Why Local Businesses Around College Campuses Should Have Referral Programs

College students are one of the top customer groups that many businesses have been targeting– they not only are more likely to become a repeated customers but have the power to influence their friend’s buying decision.  For many brands, this is the target demographic.  In addition to college marketing strategies from discounts to online ads,…

Blog November 4, 2020

How Spas Can Use the btwn Referral Program for Profitable Marketing

Referral marketing can be leveraged by any type of business from small to large. It can also be a great way to acquire new customers at a lower cost in comparison to paid ads. In the personal care industry, word of mouth referrals can make or break a business’s reputation.

Blog October 21, 2020

btwn Joins Stripe Partner Program

We’re excited to announce our partnership with Stripe that will allow us to better serve merchants using Stripe as their payment gateway.

Blog October 14, 2020

How to Succeed in your Restaurant Business in 2020 and Beyond

Living in a post-pandemic era, the restaurant industry has had its ups and downs– closing locations during the lockdown, adjusting to outdoor dining and new government health regulations and finding different approaches to increase revenue from adding delivery and take-out options to making meal kits for customers to create their own high restaurant quality-like dishes…

Blog October 8, 2020

5 Tips to Plan Your Black Friday Marketing Campaign in 2020

The holiday season is approaching fast, and with a global pandemic still around the world, it will be different from other years. Starting with the buying cycle of the consumer for the holidays, to marketing campaigns starting right on Halloween, and an increase in online purchases compared to offline.

Blog September 30, 2020