Customer Engagement Tips You Wish You’d Known Sooner

Let’s start with a fact: customers nowadays have endless options to choose from. Even if they like your product today, they can easily move on to other brands tomorrow. That’s why you need to engage your customers. Customer engagement is the key to your business success. Engaged customers not only stay longer with your business and generate more revenue, but they are also more likely to refer their friends to your business and trust your products, regardless of price. So, read on for the lists below to learn how to engage your customers and turn them into loyal customers.

1. Create Emotional Connections

When interacting with your customers, authenticity is key. Building emotional connections is the first step in customer engagement. Introduce yourself to your customers, whether through email or your website. Share profile pictures of your team or anecdotes about the founder. Maintain a strong online presence while remaining authentic. Lastly, approach interactions with emotion. Simply being a relatable human presence helps customers forge emotional connections with your brand.

2. Build a Brand Community.

Customer communities empower customers by providing them with a sense of belonging and a platform to voice their opinions. You can cultivate your brand's community in various ways, whether through offline events, social media platforms, or your business website. Identify common interests among your customers and encourage them to engage in discussions about topics they enjoy. For example, if your customers are interested in skincare, create a space for them to share their experiences. Similarly, if they enjoy traveling, invite them to share their travel stories. This fosters a stronger connection between your customers and your brand, turning them into voluntary advocates.

3. Hold a Contest

It's time to give back to your customers, but do it strategically. Running contests is not only a great way to engage existing customers but also an effective method to attract new ones. Contests stimulate User Generated Content (UGC), which in turn increases brand awareness. For instance, consider hosting a photo contest on social media where users share pictures of your product, exposing it to their social circles. Alternatively, organize a giveaway and encourage participants to tag their friends and family, expanding your reach organically.

4. Incentivize Their Engagement

Encourage your customers to take an extra step by providing incentives. Consider starting a loyalty stamping program like btwn, rewarding customers for repeat purchases. Alternatively, join a referral program such as btwn to motivate customers to share your brand with their friends and family. Remember, there's always a smarter way to reward your customers. Focus on rewarding actions that drive growth, such as repeat purchases and referrals, for a guaranteed return on investment. Additionally, loyal or referred customers are more likely to spend more on your business.

5. Re-Engage with Your Loyal Customers

Leverage btwn group data to better understand your loyal customers and their preferences. Re-engage with these customers by offering them exclusive coupons, invitations to special events, or personalized product tours. Utilize various channels such as emails, social media platforms, or the btwn dashboard to directly communicate with your loyal customer base. Remember, valued customers play a crucial role in driving business growth, as they not only contribute to higher average order values but also serve as advocates who refer more customers to your business.