btwn is a free social marketing and referral platform that can track word-of-mouth referrals. btwn and btwn’s merchant dashboard is free for merchants to sign up and use. The only cost to merchants is the referral fee paid to customers who made referrals to their friends and families, who then made purchases at the same store (referral fee only occurs when a new sale coming from btwn’s channel happens).

The amount of the referral fee is usually 10% of the new sale, and merchants have the option to change this percentage.

For example, an existing customer A recommended Store Z to his friends, and then his friend B makes a purchase of $100, Store Z will pay A $10 ($100*10%) as the referral fee.

btwn will charge merchants every two weeks for the referral fee occurred during this period.